Individuals watch plenty of Netflix, however simply how a lot do they watch? As a part of Netflix’s newest earnings briefing, the corporate revealed the variety of hours the typical paid subscriber watches: about two hours.
Netflix stated this represents “wholesome” engagement for the platform, and went on to say the two-hour determine stands out although Netflix now permits individuals to pay to share accounts.
“As we have mentioned earlier than, paid-sharing led to decrease viewing on accounts that have been shared as fewer individuals have been watching on them,” Netflix stated. “As well as, when sharers purchased their very own subscriptions, a lot of that viewing was already mirrored in hours seen (impacting the development in view hours per membership).”
Isolating proprietor households and excluding the affect of paid-sharing, whole view hours rose year-over-year to date throughout the primary three quarters of 2024, Netflix stated. Netflix co-CEO Ted Sarandos stated, “Engagement is tremendous wholesome.”
Netflix gives some dwell programming now, too, together with the latest scorching dog-eating contest between Joey Chestnut and Takeru Kobayashi. This solely accounts for a small portion of whole viewing, Netflix stated, however they may do extra on this division going ahead. It will embody the upcoming Mike Tyson vs. Jake Paul combat, and Christmas Day NFL video games.
“We’re actually excited that we’ll be capturing much more of the thrill that comes when the entire world will get collectively to look at one thing, and that is actually enjoyable a part of dwell,” Sarandos stated.
Netflix additionally has dwell WWE occasions developing in 2025, together with a dwell discuss present from John Mulaney. On the whole, Netflix stated it sees an enormous quantity of potential to proceed to develop sooner or later, stating how Netflix continues to solely seize below 10% of whole TV time within the largest international locations.
In different information, Netflix not too long ago launched the primary trailer for The Electrical State, the subsequent film from The Avengers administrators Joe and Anthony Russo–it appears unimaginable.