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Embracere Group has entereted in an settlement to divest operative group Easybrain, which it acquired in 2021, to Miniclip for a consideration of $1.2 billion USD, the corporate introduced. The transaction is anticipated to shut within the first few months of 2025.
“This transaction transforms Embracer’s monetary place and places us in a stronger place to drive worth,” mentioned Embracer Group co-founder and CEO Lars Wingefors in a press launch. “Easybrain has been an essential a part of the Embracer household for over three years, contributing to robust worth creation throughout this time. As Easybrain’s market is reworking, Miniclip is the fitting strategic purchaser to allow the corporate to remain on the forefront of the ad-driven cellular sport business. I want to prolong my gratitude to the founders and senior administration Oleg Grushevich, Peter Skoromnyi and Matvey Timoshenko, who stay Embracer shareholders and the incredible Easybrain staff for his or her contributions to Embracer. I’m assured that Easybrain will proceed to innovate and obtain sustainable progress within the business.”
Miniclip CEO Saad Choudri added, “We’re delighted to welcome Easybrain to Miniclip. We’ve got lengthy admired Easybrain’s skill to construct loyal and engaged puzzle sport communities. The addition of evergreen franchises like Sudoku.com additional reinforces our imaginative and prescient to have interaction a broad viewers of gamers. Oleg and I’ve recognized one another for a while, and we’re glad to have the ability to work collectively to ship distinctive experiences for our gamers. The mixture of Miniclip and Easybrain brings us nearer to our imaginative and prescient of unleashing the gamer in everybody.”
Easybrain CEO Oleg Grushevich mentioned, “Embracer has been an exquisite house for the Easybrain staff—permitting us to concentrate on our enterprise and develop in our distinctive approach. We’re proud to have contributed to Embracer’s story and energy alongside the best way, and we prolong our honest due to Lars for being an distinctive associate who has been supportive and reliable all through. Immediately, Easybrain begins a brand new chapter, and we’re assured that becoming a member of forces with Miniclip will allow us to leverage new strengths and ship much more enriching experiences for our gamers. That is an inspiring new section for the Easybrain staff, and I’m excited to begin working with Saad and stay up for a journey of innovation and progress collectively.”
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